
Photograph by Elissa Jun/FEMA, Public Area
Sentera Launches Crop Injury Analytics Platform
by DRONELIFE Workers Author Ian J. McNabb
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Sentera, a Minnesota company specializing in agricultural analytics, lately introduced the launch of its Crop Injury analytics platform to help in crucial decision-making round mitigation methods for unexpected climate occasions. Amidst more and more unpredictable and excessive climate patterns brought on by international warming, expertise to assist farmers and different prospects shield their crops is more and more important- the American Farm Bureau Federation reported that 2022 was the third-costliest catastrophe yr occasion in historical past, with greater than $21.4 billion in crop and rangeland losses.
Know-how might help. As Eric Taipale, chief expertise officer of Sentera, said in a press launch: “We are able to’t regulate the climate or many different occasions that may injury crops, however we will management how rapidly we will reply to losses. Crop Injury analytics provides prospects quick, exact, and correct perception into the situation and extent of injury. Prospects can use this data to tell mitigation and replace administration methods to optimize profitability or an agronomic end result.” Sentera’s information instruments flip aerial imagery into actionable, plant-level data, leading to improved decision-making skill and permitting for the optimization of “boots on the bottom” assets.
This versatile strategy is constructed on UAV expertise, displaying its rising affect throughout the agricultural sphere. Sentera’s versatile sensor packages, put in on drones just like the DJI Mavic 3, make the most of further cameras alongside the drone’s principal cameras, which can be utilized together with Sentera’s information fashions to find out measurements like cover cowl, crop space, crop well being, elevation & hydrology, flowering, top & lodging, residue cowl, and stand depend. The brand new Crop Injury analytics platform can use this information to assist inform useful resource allocation, replanting, and crop administration. As well as, Sentera’s Crop Injury options can even streamline the crop insurance coverage course of, aiding in environment friendly and correct declare processing. Whereas excessive climate occasions stay an working threat for agricultural shoppers, higher information fashions can undoubtedly present farmers with the data they should react.
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Ian McNabb is a workers author primarily based in Boston, MA. His pursuits embody geopolitics, rising applied sciences, environmental sustainability, and Boston Faculty sports activities.

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, knowledgeable drone providers market, and a fascinated observer of the rising drone business and the regulatory setting for drones. Miriam has penned over 3,000 articles centered on the industrial drone house and is a global speaker and acknowledged determine within the business. Miriam has a level from the College of Chicago and over 20 years of expertise in excessive tech gross sales and advertising and marketing for brand new applied sciences.
For drone business consulting or writing, E-mail Miriam.
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